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ALC101 Contemporary Communication: Making Sense Of Text, Image And Meaning This unit examines contemporary concepts and the various approaches available to the study of communication and to some critical ‘tools' with which to examine a variety of communication texts and practices. These ‘tools' include models of communication, non-verbal communication, semiotics, narrative, discourse, culture, leadership, collaboration, audience, pre and post production, the digital media and globalisation. The unit examines the link between communication and power, paying particular attention to issues of gender, race, ethnicity and crosscultural communication. Assessment: 100% semester assignments and class participation.
ALR103 Principles And Practices Of Public Relations The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law. Assessment: 50% semester assignments, 50% final examination
ALW117 Writing For Professional Practice This unit enables students to strengthen their skills in writing, research and presenting. Students will explore the power of language and the characteristics of effective and ineffective writing; the relationships between written and spoken language; strategies for developing arguments and the requirements of a range of types of writing including reports, letters, resumes, academic essays, summaries, media releases and persuasive writing. The unit will support students in their written and oral tasks in other subject areas, as well as providing them with workplace-oriented skills that well enhance their performance in professional fields. Assessment: 30% writing tasks and folio; 30% essay; 10% participation; 30% final examination
ASC160 Introduction To University Study This unit helps students to develop the skills required for successful university study. They include a range of organizational skills, including: time management, getting the most from lectures and tutorials and maximizing communication skills, including essay planning and structure, abstracts and reviews, academic writing conventions, general writing practices and working with diagrams and tables; and information retrieval skills, including efficient searching of the library catalogue, journal databases and World Wide Web pages. Assessment: 60% semester assessment; 40% final examination
MAA103 Accounting For Decision Making This unit covers the impact of accounting, preparation and evaluation of accounting reports, the accounting equation, analysis and classification of transactions, accounting systems and internal control, budgeting, the management of the decision making process, cost concepts for management decisions, and management of financial resources. Assessment: 30% semester test and assignment, 70% final examination
MAE101 Economic Principles This unit addresses the theory of price. Other topics studied include the nature of economics, consumer behaviour and market demand, the firm - its technology and costs, market structures, markets for input, public goods and externalities. Assessment: 50% test and assignment, 50% final examination
MAE102 The Global Economy The Global Economy is concerned with the way in which the whole economy or large sectors of it work. The major sectors analysed are the household, government, business and international. Issues such as economic growth, unemployment, inflation, balance of payment and fiscal policy are also addressed. Assessment: 30% assignments, 70% final examination
MAF101 Fundamentals Of Finance This unit provides a sound working knowledge of a modern financial system at both the personal and business level. Topics to be addressed in this introductory finance unit include: financial markets, investing decisions and taxation; risk and return; the mathematics involved in financial decision making; the role of the Financial Services industry and its major participants; investing in the three main areas of shares, property and fixed income securities; foreign exchange transactions; an introduction to the process of personal financial planning. Assessment: 30% semester test and assignment, 70% final examination
MLC101 Business Law The unit provides a comprehensive introduction to commercial law. It covers the Australian legal system, the law relating to contract, law of agency and liability for defective goods and defective advice. Assessment: 30% mid-semester examination (assessment); 70% final examination
MMK277 Marketing Management This unit studies the nature of marketing management from a marketing strategy approach with emphasis on the links between producers and receivers of goods and services. Particular emphasis is placed on the formulation of marketing strategies and the use of marketing mix tactics. Assessment: 50% assessment; 50% final examination
MMM132 Management This unit aims to provide students with a solid understanding of the intellectual foundations of the study of management. The unit also explores influences of the impact of the external environment on management practices, with particular consideration given to globalization, ethics, social responsibility, and the social and cultural context of management. Assessment: 40% assessment, 60% final examination - students must achieve a score of at least 40% on the final examination before being considered for a pass grade or better
MSC120 Business Information Systems This unit develops an appreciation of the importance and roles played by information systems in businesses and other organisations through the development of general computer competencies, an introduction to software and hardware, the Internet and ecommerce, and analysis, design and implementation of information systems. Practical work reinforces these basic concepts. Assessment: 30% assignments and tasks, 70% final examination
MSQ171 Business Data Analysis This unit provides the basic descriptive and inferential statistical techniques required by business graduates. Widespread use will be made of computer packages to cover topics such as probability, probability distribution, sampling theory, estimation, hypothesis testing and regression analysis. Assessment: 30% semester assignments, 70% final examination
SIT104 World Wide Web and Internet This unit focuses on developing the skills required for Web programming with mark up languages, such as building quality Web pages, designing and maintaining a Web site, as well as presenting the skills required to set up a Web server and investigate associated security issues. It introduces the concepts and technologies of the Web, the internet and data networks, addresses how to use basic Internet services and tools and discusses the potential future of Web/Internet applications, such as digital libaries, teamwork, electronic commerce and in education. On completion of this unit, students will know how to design, develop and maintain Web pages and Web sites, and understand interaction between Web client (browser) and Web server for accessing various kinds of remote resources (eg a database). Assessment: 40% semester assignments; 60% final examination
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